"Sarah is an extremely talented brand and marketing strategist, a creative problem solver, and a terrific leader," said Mark Coopersmith, President of the Strategy group at Addis. In addition to her increasing management responsibilities at Addis, Sarah is a true thought leader and has demonstrated that in innovative and particularly well-received work with clients such as Intel, PepsiCo, Barclay's Bank, Safeway, Harrah's Entertainment, and most recently, Kashi, a Kellogg's company.

In announcing Ms. Wallace's appointment, Steven Addis said, "We are selecting individuals that have the skills and vision needed to help us carry our company to the next level, leaders who have a strong focus on performance, team players with the ability to transcend organizational lines and who model the values of the culture we are creating." said Addis. "The next few years are among the most important in our history, and I couldn't be prouder to have Sarah as one of the people leading the way."

Ms. Wallace said, "My goal is to be part of an organization that leads the industry by example: in our approach to our work and our workplace; in the rigor of our thinking and courage of our creativity; and in our commitment to continually raising the bar for what our clients should expect from a world-class branding firm."

Prior to joining Addis Ms. Wallace held leadership roles in brand management at Clif Bar Inc., where she launched the immensely successful Luna brand and also revitalized the Clif Bar base brand. She then ran her own successful brand consulting practice where she played an integral role in building the $6 billion Blue Shield of California brand. Sarah has a particular passion for the food, health, and wellness sectors, and is constantly seeking to hone her skills in marketing to women and the baby boomer segment . In her time off, Sarah offers her strategic branding insights to Bay Area non-profits such as the California Housing Partnership, and is an Executive member of the Association for Women in Communications.

"These individuals continue to excel and provide superior service within the company and to our clients, and their promotions are a testament to that accomplishment," said Steven Addis. Combining a team of industry veterans and an infusion of new talent, Addis is poised for its next phase of growth.

"Our firm's growth and client base allow us to attract and retain some of the most talented individuals in the bay area, as we continue to expand build out our practice." said Steven Addis. "Furthermore," continued Mr. Addis, "as we grow, our primary objective at Addis is to constantly improve client service to deliver a consistent and quality experience. I am thrilled that Stephanies focus will shift to growing our Account Management department. With continued excellence in her client service to our most long-standing clients Kashi, Dole and others, Stephanie has established herself as a serious contributor to the Addis team."

Addis also announced a number of new hires, including Kris Kaiser, Accountant; Kristen Zalinsky, Associate Account Manager: and Traci Clark, Designer.

Signaling that it is no longer "theater as usual" in San Francisco, SHN has partnered with The Addis Group, an award-winning brand strategy and design consultancy, to develop a world-class corporate identity and brand, reflecting SHN's new brand positioning and strategy. The result is already creating awareness among both existing and prospective audiences. The corporate identity illustrates the anticipation theater audiences experience as the curtains are opening to the thrill of live theater that awaits them. An intensified plum color references the traditional theatre curtain color.

This summer SHN enjoyed sold-out shows, including Wicked and a brand new production of the classic musical Annie. These hit shows, coupled with several upcoming pre-Broadway world premieres this fall, including the Anne Rice/Elton John/Bernie Taupin production of Lestat, makes this the perfect time for SHN and Addis to articulate and express a compelling new vision for the Bay Area theater scene, and solidify them as leaders in that sector.

It's a vision that has been a long time in the making. In the 15 years since the company's inception, Presidents Carole Shorenstein Hays and Scott E. Nederlander have continually expanded their focus to better serve the sophisticated San Francisco market. Hays and Nederlander, both five-time Tony Award winners, have been committed to bringing top-notch national touring productions to the City By the Bay for years. With the help of SHN CEO Greg Holland, former Senior VP of Programming for Clear Channel Entertainment, they have used their New York connections and clout to consistently bring quality Broadway shows to San Francisco audiences. Now, after decades of hard work, San Francisco is becoming more relevant on the national stage in its own right, thanks to SHN.