"With Addis' identity design expertise, we have now clearly distinguished the unique offerings within our product line from the competition all the while conveying the efficiency, precision and sophistication for which all of our products are known," states Martha Sellers, Managing Director at Moody's KMV. "The result is a collateral system that is absolutely on target for communicating with our customers, and the feedback we've received from them has been tremendous. We are very pleased."

The Moody's KMV collateral system clearly communicates to the customer (lenders, investors and corporations) the precise insight they secure when using Moody's suite of tools and services. It was Addis' task to show the absolute discipline and rationale that underpin Moody's products, products that ensure Moody's clients are able to make smart business decisions based on state-of-the-art credit analysis. Each of the product segments are differenciated from each other through the use of color and a graphic language which reinforces the analytical nuances associated with each segment.

About Moody's KMV
Moody's KMV (MKMV), a wholly-owned subsidiary of Moody's Corporation, is the world's leading provider of quantitative credit risk analysis tools to lenders, investors, and corporations. MKMV's tools provide current default probabilities, recovery estimates, valuations and correlations, and are widely used to assess portfolio risk/return. Serving over 2,000 clients in 80 countries, including most of the world's 100 largest financial institutions, MKMV maintains the largest database of corporate defaults in the world. In addition to its San Francisco headquarters, MKMV has offices around the world to serve its global customer base. Further information is available at www.moodyskmv.com.

Meghan holds a BA from the University of the Pacific in Stockton, CA

John will be participating in the panel "Design That Inspires", at the Moscone West Center from 10:30AM to 12:00PM on September 8th.

The Seybold Conference runs in San Francisco from September 8-12. For more information go to www.seybold365.com/sf2003.

"John and I share the vision to build a firm that's not only balanced between strategy and creative, but actually blends the two into a single discipline," comments CEO Steven Addis. "John's a creative force who's also one of the best strategists I've known - he keeps us all focused on finding the big idea."

Creson joined Addis in 1999 after stints at Landor and Addison and feels Addis has the vision, philosophy, and talent to take a major stance in the future of the branding industry. Through both the boom times of the late 1990s and the industry's retrenchment of 2001/02, Addis has steadfastly held to its vision to integrated brand strategy and creative expression and the way they meld the two together.

"It's been tempting to resort to only one aspect of a brand's expression," notes Creson, "but our passion is how each element is informed by the brand: what it stands for, its personality, how it's unique. The creative industry is still cowering in a bunker and needs to get out and start innovating again."

The firm's confidence through the dark times of the past few years has paid off. Not only has Addis survived as an independent, recent wins have buoyed its outlook for continued growth. Those wins include new work from Bic, Simpson Strongtie, Boston Market/McDonalds, Nano-tex, Dole, Intel, Kashi, and Delta Technical Coatings, a leader in the crafting field.