ADDIS CRESON
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When a destination brand provides a uniquely immersive experience, it elicits a passion in us that transcends reason. We build brands that become destinations.



CafePress Qua Baths and Spa at Caesars Palace SHN

CafePress


Qua


SHN


With over 150 million unique products created by a community of 6.5 million members around the globe, CafePress is where folks from all walks of life gather online to create, sell, and buy "print on-demand" products. We were asked to create a comprehensive identity for them that still kept them fun as they grew.


Caesars Palace asked us to create an international spa brand that promised a unique immersive experience reminiscent of the glorious baths of ancient Rome. From naming the spa Qua to developing the evocative identity, we created a luxurious and artful experience that is as unique as Caesars.


SHN consistently delivers the ultimate Broadway experience to San Francisco. However, their name was overshadowed by the productions they brought to town. To give them credit for fostering new works and spearheading world-class productions, we created an identity that brought them to the forefront as a major force on the national theater stage.