The shift to better health has shaken the business world. Changes in habits are more than a trend; they represent a transition to a whole new mind-set. We build brands that enhance well-being.
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The Kashi Company empowers consumers to live their best lives through their offering of products and brand experiences. We've been Kashi's branding partner since 2002, working to evolve and develop their brand from a packaged goods company to a thriving movement in health and wellness, helping them grow from a niche business to a populist pioneer.
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Our client wanted to create a grocery store dedicated to the nutritional needs and tastes of kids while providing peace of mind and convenience for parents. As the category creator, Kidfresh had to define this category in the minds of both parents and kids.
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A healthy lifestyle means integrating fitness into everyday life. But we all know that fitness is the first thing we avoid (fewer than 12% of Americans work out on a regular basis). We had to change the fundamental manner in which fitness is positioned.
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There's no single way to achieve better health. It's a physical and emotional journey. Working with Think Bar, our challenge was to bring an outward mindfulness to a brand with a passion for health at its core—and to inspire consumers on their path to better living.
