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+ FUTURE TENSE CASE STUDIES
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When the potential of innovative ideas becomes relevant, our lives are transformed. We build brands that define what's possible.


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Elevance
By transforming petroleum-based manufacturing into a process that draws more heavily on renewable resources, Elevance is changing industrial chemistry and consumers' lives. They asked us to create a name, strategy, and brand identity that conveys the innovation, teamwork, and productivity the company embodies.
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Equinix
Equinix is a global industry leader charged with protecting and connecting the world's most critical digital assets. We realigned the company's brand strategy, redesigned its identity, collateral, website, and environments, and led management initiatives and training that transformed and aligned the company, positioning them for their next phase of growth.
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Mozilla Firefox
Congratulations to Mozilla on 5 years of fostering a healthy, open and creative web through Firefox! We are proud to have partnered with them in creating and producing "The Story of Firefox". The video celebrates their commitment to the web as a living, growing ecology of vibrant ideas, developed for everyone, by everyone, and has been viewed by hundreds of thousands of fans around the world.
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UC Berkeley
For Berkeley's $3 billion fundraising effort, we conducted more than 100 interviews to capture the essence of an enigmatic and wildly diverse brand. "Thanks to Berkeley..." gives everyone associated with Cal a way tell stories that ranged from the very personal to the university's profound influence on the world.
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St. Paul's Episcopal School
When it comes to education, where and how you learn are as important as what you learn. This notion was central to the curriculum at St. Paul's, a private school whose urban setting and dedication to civic responsibility had to appeal to prospective parents—and make them advocates for a proven academic tradition.
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