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NASFT Winter 2008 Fancy Food Show: What You Can Learn from the Changing Face of Natural Food Branding, presentation by John Creson, Executive Creative Director of Addis Creson Consumer perception of the image and style of natural and organic products is of dancing cows, rising suns, rainbows, leafy logos and hand-scrawled images; a style that dates back to the 1960s. That was then – and this is now. Natural food branding is changing quickly. This seminar presentation is about what is driving that change and how suppliers can benefit from adopting new styles. Aimed at entrepreneurs for start-up brands and existing producers looking for ways to refresh existing product brands, a fresh approach based on natural food branding. DOWNLOAD Fancy Food Show 2008 PDF |
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