ADDIS CRESON
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Making social change your business agenda takes conviction. Turning that conviction into social and economic opportunity takes empathy, foresight, and creativity. We build brands that improve people's lives.



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  • GLIDE

    GLIDE

    When you're a beloved local institution and a provider of innovative social services for marginalized populations, countless people depend on you. Updating your image requires care, sensitivity, and extraordinary collaboration.

  • Better Place

    Better Place

    We partnered with Better Place at its inception to join their quest to reinvent how cars are powered. By creating a global infrastructure for electric cars, Better Place will redefine the intersection of people, prosperity, and the planet. Our work conveys optimism and symbolizes a clear perspective on a complex global situation.

  • Green Employer Council

    Green Employer Council

    Green Employer Council, an alliance of engaged green businesses, advises and connects people who need work the most—underserved communities—with the work that most needs to be done in the sustainability movement. We crystallized the Council's brand into an identity that reflects the momentum, solidarity, and harmony of this group of leaders.

  • Sungevity

    Sungevity

    Sungevity set out to make solar power simple, efficient, and affordable for every homeowner. We developed a vibrant identity focused on the two primary elements of its brand story — the sun and people's homes. Linking both reflects the clarity of the company's mission to become a major provider for residential solar power.