Background
Realizing every parent's challenge to conveniently prepare healthy, fresh meals that their kids would actually eat gave our client his "Eureka" moment — create a grocery store dedicated to the nutritional needs of kids and provide peace of mind and convenience for parents.
Solution
As the category creator, Kidfresh needed us to define this category in the consumer's mind to insolate the brand from future competition. We wanted to make sure that we portrayed Kidfresh as a healthy and fun food store for children, a unique line of freshly prepared kids meals to go, and a new lifestyle brand destined to become deeply coveted by moms, dads, and children alike. The bold and graphic design system appeals to the affluent urban mom's sensibility while making food fun for kids.
Results
The recent launch of the Kidfresh grocery store in New York and the accompanying online store is proving a big hit with both parents and kids. With appearances on CBS, NBC, and The Today Show, Kidfresh has gained recognition and become an essential part of the day for parents and kids alike. Their program has expanded to include classes, catering, and airport distribution.
Review Business Strategy
Category Analysis
Stakeholder Interviews
Brand Platform
Brand Story
Brand Identity System
Package Design
Environmental Design Prototypes
Collateral Systems
Merchandise/Apparel
Brand Asset Library
Standards Development
