Background
The Green-Collar Jobs Campaign is a program of the Ella Baker Center for Human Rights. The campaign seeks to lift people out of poverty—creating opportunities in the green economy by providing job readiness training in the green industry. The Green Employer Council is made up of visionary leaders of the new sustainable economy who have agreed to share industry insight with the Campaign's Green Jobs Corps' training program, to provide short-term internships for trainees, and to help participants find long-term green careers.

Solution
We were asked to create an identity for the Green Employer Council that would serve as a symbol of pride and membership for council participants. The mark that we designed expressed the unity of this group, their aspirational standards and achievements, and the cycle of investment in people, community, and the environment. The circular form also reflected a sense of harmony and seamless transition facilitated by the Green Employer Council in helping beneficiaries transition from training to internships and jobs.

Results
The Green Employer Council logo offers council member organizations recognition and solidarity. It joins the family of Ella Baker Center logomarks that are proudly displayed at Oakland Green Jobs Corps events.

"Addis Creson designed an inspiring logo for our Green Employer Council that speaks powerfully to their commitment to prepare Oakland Green Jobs Corps trainees for good-paying, green careers. Their process also helped us greatly in our thinking about our vision."

Aaron Lehmer, Program Manager, Green-Collar Jobs Campaign

OUR WORK INCLUDES:

Internal & External Research
Corporate Identity
Brand Identity System
Brand Asset Finalization
Mechanical Production
Standards Development