June 14, 2010
Sustainable Brands Conference 2010: Recapturing the American Dream
Addis Creson's John Creson, Ziba’s Eric Park, and Bedo’s Marc Mathieu led a conversation at this year's Sustainable Brands Conference at the Monterey Conference Center from June 7-10. The discussion focused on exploring the role brands can play in recapturing the American Dream.
During the conference, the speakers led attendees through a combination of presentations and “unconference” work sessions to develop an early framework that can link brands to the new American Dream.
As part of the conference, the American Dream Journal provided a place to share and discuss the most compelling new stories and innovations contributed by conference attendees, their friends and collaborators.
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