+
January 11, 2010
Forget Being a ‘Lead’ Agency; Strive to Be a Dream Agency
In response to Barry Wacksman’s article in Ad Age: Forget Being a ‘Lead’ Agency; Strive to Be a Dream Agency.
Wacksman makes good points. Responsible creative practitioners know that digital media are a means to an end, not the end itself. Strategy still determines the best mix of media. In an era of blogs and social networking, the agencies that will thrive are the ones that know how and when to propose a digital solution. The traditional agency has not been replaced by the digital agency. They have converged.
| Share this article |
|||||||
 |
 |
 |
delicious |  |
|||
 |
stumble upon |  |
digg |  |
 |
newsvine | |
Post Comments
