June 14, 2010
Sustainable Brands Conference 2010: Recapturing the American Dream
Addis Creson’s John Creson, Ziba’s Eric Park, and Bedo’s Marc Mathieu led a conversation at this year’s Sustainable Brands Conference at the Monterey Conference Center from June 7-10. The discussion focused on exploring the role brands can play in recapturing the American Dream.
During the conference, the speakers led attendees through a combination [...]
December 11, 2009
Greenwashing’s Two-Edged Sword
Thank you to those who wave the flag of “Greenwashing” at companies who are not walking their talk. I work with businesses across the country and I can confirm that the fear of being tarred with the greenwash label is a motivating force firmly in place inside Corporate America.
However, I’m also beginning to see evidence [...]
September 30, 2009
Branding Better Place: Building an Electric Vehicle Movement
This summer, Better Place won an INDEX Award in the Community category for its infrastructure that would make electric vehicles more accessible for consumers. The concept came from CEO Shai Agassi, who left the World Economic Forum in Davos two years ago inspired to make the world a “better place” by 2020. His idea, a [...]
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May 29, 2009
Addis Creson creates a new name and packaging for the new brand Somersaults Snack Co.
One of our favorite companies, Somersaults Snack Co., is introducing its first line of products, Somersaults. We’re especially pleased to show off this new snack because not only did we name the company and the product, but we designed the packaging. This packaging epitomizes the Somersaults brand - unexpected and playful.
March 23, 2009
Addis Creson work appears in Logo
Logo, a book by Michael Evamy, is a collection of the greatest logos ever designed: some that have been widely acknowledged as such and others that will be. There is work by masters of symbol and logotype design, such as Paul Rand, Saul Bass, Otl Aicher, Anton Stankowski, and Lance Wyman, alongside marks by today’s big names and emerging talents.
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March 23, 2009
Addis Creson wins big at Chicago Anthenaeum Good Design 2008 Award
The Chicago Anthenaeum has presented Addis Creson with 7 Good Design Awards for the Intel Viiv identity, Kashi TLC packaging, Elevance identity, SHN identity, Better Place identity, Kidfresh identity, and the Qua brand identity program. The winning work will now become part of the permanent collection.
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October 23, 2008
“Better Place: What We Stand For” Web Film
Communication Arts
What We Stand For Web Film Designed by Addis Creson
Animated by Blind (Santa Monica, CA)
Blind Visual Propaganda (Santa Monica, CA) designed and animated this polished visual argument for the widespread adoption of electric cars, created by Berkeley, California-based agency Addis Creson for its client Better Place (BPL).
The BPL logo, with its fractured circular shape influenced the quarter circle design theme of the two minute film in which black dots represent all oil-based fuels while blue symbolizes a fresh, new electric car-filled world. Animated in After Effects, the elegantly design-driven 2-D animation had a very short turnaround; Blind delivered it in one week.
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October 21, 2008
On the Grid
Creativity Magazine
Creative Magazine, Article featuring Addis Creson
How did design shop Addis Creson create a brand identity for Better Place, the eco-minded auto industry startup that looks more like a call for change than a consumer product?
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October 9, 2008
Driven: Shai Agassi’s Audacious Plan to Put Electric Cars on the Road
WIRED Magizine by Daniel Roth
Agassi will sell his battery-powered cars cheap and make money off drivers’ electricity purchases.
Photo: Joe Pugliese
Agassi is just one of 60 sequestered in a Washington, DC, hotel for a conference run by the Saban Center for Middle East Policy. Among the participants: Bill Clinton, former Israeli prime minister Shimon Peres, Supreme Court justice Stephen Breyer, and two past directors of the CIA.
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August 21, 2008
Our Better Place Story
Shai Agassi, CEO & Founder, Better Place (Left) and Gavin Jennings, Minister, Environment, Climate Change and Innovation for the Victorian Government (Right)
We are enormously proud to be a part of creating this historic brand. I drank the Kool-Aid on Shai Agassi’s ambitious plan to rid the world of its dependence on oil long before the company’s October 2007 launch. When I took a survey of others with whom Shai shared the plan, their biggest objections focused not on the plan’s virtue but on the ability to get it done. The only thing standing in Shai’s way was inertia and a blanket acceptance of the status quo, which was a very telling sign. Everyone knew that our dependence on oil was an evil, but they had resigned themselves to the notion that all other alternatives were mere folly; moving such an entrenched infrastructure was too daunting to become a reality.
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