Caesars Palace / Qua Baths

When Harrah’s approached Addis Creson to create a new, global spa brand within its Caesars Palace properties, we set out to break the mold. For Las Vegas, the time was ripe. Revenue for dining, entertainment, and spas has surpassed gaming revenue.

Are all spas the same? If judged by their branding and marketing, you might think so. The photo of the women on the massage table with the dreamy look in her eyes. The row of stones warming a model’s spine. The mask being applied to a contented face. Apparently, spa owners feel they need to educate potential customers as to what happens behind those treatment room doors. Or, maybe it’s just the limited stock photos they have to choose from. Either way, spas are doing little to differentiate themselves from the masses.