September 30, 2009
Branding Better Place: Building an Electric Vehicle Movement
This summer, Better Place won an INDEX Award in the Community category for its infrastructure that would make electric vehicles more accessible for consumers. The concept came from CEO Shai Agassi, who left the World Economic Forum in Davos two years ago inspired to make the world a “better place” by 2020. His idea, a [...]
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October 23, 2008
“Better Place: What We Stand For” Web Film
Communication Arts
What We Stand For Web Film Designed by Addis Creson
Animated by Blind (Santa Monica, CA)
Blind Visual Propaganda (Santa Monica, CA) designed and animated this polished visual argument for the widespread adoption of electric cars, created by Berkeley, California-based agency Addis Creson for its client Better Place (BPL).
The BPL logo, with its fractured circular shape influenced the quarter circle design theme of the two minute film in which black dots represent all oil-based fuels while blue symbolizes a fresh, new electric car-filled world. Animated in After Effects, the elegantly design-driven 2-D animation had a very short turnaround; Blind delivered it in one week.
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October 21, 2008
On the Grid
Creativity Magazine
Creative Magazine, Article featuring Addis Creson
How did design shop Addis Creson create a brand identity for Better Place, the eco-minded auto industry startup that looks more like a call for change than a consumer product?
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October 9, 2008
Driven: Shai Agassi’s Audacious Plan to Put Electric Cars on the Road
WIRED Magizine by Daniel Roth
Agassi will sell his battery-powered cars cheap and make money off drivers’ electricity purchases.
Photo: Joe Pugliese
Agassi is just one of 60 sequestered in a Washington, DC, hotel for a conference run by the Saban Center for Middle East Policy. Among the participants: Bill Clinton, former Israeli prime minister Shimon Peres, Supreme Court justice Stephen Breyer, and two past directors of the CIA.
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August 21, 2008
Our Better Place Story
Shai Agassi, CEO & Founder, Better Place (Left) and Gavin Jennings, Minister, Environment, Climate Change and Innovation for the Victorian Government (Right)
We are enormously proud to be a part of creating this historic brand. I drank the Kool-Aid on Shai Agassi’s ambitious plan to rid the world of its dependence on oil long before the company’s October 2007 launch. When I took a survey of others with whom Shai shared the plan, their biggest objections focused not on the plan’s virtue but on the ability to get it done. The only thing standing in Shai’s way was inertia and a blanket acceptance of the status quo, which was a very telling sign. Everyone knew that our dependence on oil was an evil, but they had resigned themselves to the notion that all other alternatives were mere folly; moving such an entrenched infrastructure was too daunting to become a reality.
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August 20, 2008
Branding the Blank Slate
The Elevance Bee
We recently launched the branding for two huge start-ups: Elevance and Better Place. Both are category creators and both present the challenge of telling a wholly new story. These are brands with no benchmarks, no successes or mistakes to study, and no competitors from which to differentiate. And, both companies have yet to sell a product.
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July 28, 2008
Shai Agassi Asks for People’s Voice
Greenbang
Shai Agassi really is one of the most inspiring people Greenbang has ever met.
He’s the man behind Project Better Place, a business that looks to move people over to economies that rely on clean alternatives to oil.
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July 28, 2008
Better Place Challenges the World to Live Free From Oil
Teamed with branding firm Addis Creson, Better Place designed its visual brand elements, including a logo, to incorporate not only the name and “switch” (the icon), but also clever animation. The switch portion of the logo dons a sky blue color that reflects not only the color of Planet Earth, but also the spirit of optimism.
In its ongoing effort to help people live free from oil, Better Place announced today the unveiling of its new brand identity and online campaign aimed at connecting people online with a shared mission and goal. In addition to the company name and Web site (www.betterplace.com) refresh, Better Place launched a dynamic and uniquely animated logo that visually represents the core pillars on which the company stands – people, planet, prosperity and plug.
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June 30, 2008
Better Place and Sarkozy
Electric Car Test Drive in Israel. From left to right: French President, Nicolas Sarkozy, President of Israel, Shimon Peres and founder and CEO of Better Place, Shai Agassi.
While in Israel, Nicolas Sarkozy met with Shai Agassi and Shimon Peres in front of the King David Hotel in Jerusalem. Peres and Agassi gave him the tour of the Better Place car and a download of the plan. I played photojournalist for the day and shot this photo of the three. There was no question that Sarkozy was engaged in the plan. With Renault already on board, it will be interesting to see when France jumps on board.
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June 2, 2008
YouTube Video from Project Better Place, Produced by Addis Creson, Addresses 2007 Davos Question
The Davos Question - Electric Car Infrastructure
Ground-breaking environmental alternative for global transport, ‘Project Better Place’ works with branding strategists Addis Creson to produce a video answer to the 2007 Davos Question: ‘What can we do to make the world a better place?’
Every year at the World Economic Forum in Davos, Switzerland, world leaders from politics, business, and beyond, meet to discuss how to make the world a better place.
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