April 22, 2010
On this Earth Day…
April 13, 2010
Tech startups seek fame and fortune with names we often can’t spell or pronounce
By Patrick May
San Jose Mercury News
Born of too much brainstorming or not enough sleep, the names come flying out of nowhere — Crocodoc, Yext, Nowmov.
They turn nouns into adverbs (Answerly) or aspire to become brand-new verbs in true “I-just-googled-her” fashion.
And in the process, they drop vowels like a clumsy waiter (Flickr), spell perfectly good words backward (Xobni) and insert punctuation points where they have no business being (Center’d).
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May 29, 2009
Addis Creson creates a new name and packaging for the new brand Somersaults Snack Co.
One of our favorite companies, Somersaults Snack Co., is introducing its first line of products, Somersaults. We’re especially pleased to show off this new snack because not only did we name the company and the product, but we designed the packaging. This packaging epitomizes the Somersaults brand - unexpected and playful.
March 27, 2009
BRANDS TO WATCH!
Brand Packaging
Berkeley, Calif.-based Addis Creson developed a bold brand identity for the concept, and it was translated by Brooklyn, N.Y.-based Landers Miller across every touchpoint: the web site, collateral, store interior graphics and signage and, of course, the packaging, where a color-coded system helped parents navigate the age-group-specific selections and details like a custom die-cut window (revealing fun-shaped sandwiches) offered kids an unexpected thrill.
February 19, 2009
Addis Creson is Green Business Certified
We just received our Bay Area Green Business certificate after waiting for many months! We are proud to display our continued commitment to meeting and exceeding environmental standards and conservation efforts in order to create an environmentally responsible business within our community. To learn more about the Green Business program, click here.
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May 15, 2008
Taco Bell’s New Menu Goes For A Cheap Fill
USA Today
Taco Bell may be emerging from taco hell.
It hasn’t been easy. There was the E. coli outbreak in late 2006 that sickened 70 and closed dozens of restaurants. Then, the rat infestation at a New York City unit in 2007 that became an Internet must-see.
Wednesday, the image-challenged chain — which has slowly but methodically regained its footing — will detail a 2008 product game plan that could nudge folks to forget the past and instead drive into Taco Bell in droves: cheap eats.
We’re talking really cheap.
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March 17, 2008
Brands on The Verge: Think Founder Falsetto Sings ‘Vitality Now!’
BrandWeek
It’s no surprise when Lizanne Falsetto says “passion” is her secret weapon. Thinkproducts’ CEO, a former model and a mother of two, is excitable.
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February 1, 2008
Super Again
segdDESIGN
By Janet Groeber
As recently as 25 years ago, supermarket design was typically handled in house with an eye for cost efficiency. The recipe was largely the same from coast to coast: uninspiring institutional lighting over rows of beige gondola fixturing on equally colorless linoleum floors. These days – with the stakes much higher as customers stray from neighborhood food stores in search of better value, shorter lines, or specialty items – it’s rare to find a national or local chain that doesn’t consult with designers and architects.
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January 13, 2008
Fancy Food Show 2008
NASFT Winter 2008 Fancy Food Show: What You Can Learn from the Changing Face of Natural Food Branding, presentation by John Creson, Executive Creative Director of Addis Creson
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July 23, 2007
THINK - The Skinny On A Low-Carb Bar’s Brand New Look
Brandweek
Former fashion model Lizanne Falsetto was hungry for more vital packaging for her low-carb nutrition bars.
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