The Sustainable Brands 2010 (SB ‘10) conference, produced by Sustainable Life Media, reached capacity again this year with attendees working to identify the ideas, discover the tools and build productive new partnerships that will help drive sustainable brands in the future. More than 700 brand leaders attended, including well-known global brands such as [...]
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April 22, 2010
On this Earth Day…
April 22, 2010
Pictures and Words
When I first met John Creson in 2005, I was able to pick up something very different about this agency, from the client list to the intent behind the work. When I joined Addis Creson in 2008, I became immersed in the ethos of “Positive Change” and realized there was something special going on here. There are many characters here with richly diverse and fascinating backgrounds, but our one common thread is to use our work to do something better for the world.
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December 28, 2009
Curator Culture
Marketers are scared. YOU were named as Time Magazine’s Person of the Year and CONSUMERS took the nod as Advertising Age’s Agency of the Year. You have more power than ever. But it’s not your consumer power that terrifies marketers. It’s your sway over millions of other consumers as a curator. A curator with unlimited [...]
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December 11, 2009
Greenwashing’s Two-Edged Sword
Thank you to those who wave the flag of “Greenwashing” at companies who are not walking their talk. I work with businesses across the country and I can confirm that the fear of being tarred with the greenwash label is a motivating force firmly in place inside Corporate America.
However, I’m also beginning to see evidence [...]
September 30, 2009
Branding Better Place: Building an Electric Vehicle Movement
This summer, Better Place won an INDEX Award in the Community category for its infrastructure that would make electric vehicles more accessible for consumers. The concept came from CEO Shai Agassi, who left the World Economic Forum in Davos two years ago inspired to make the world a “better place” by 2020. His idea, a [...]
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July 24, 2009
Greetings from Rosa Parks
June 15, 2009
Profile: Steven Addis
The Brand Recharger
By Eleftheria Parpis, Adweek
Steven Addis, CEO of Addis Creson, doesn’t put much stock in titles or disciplinary designations. “Are we an agency or a branding firm? I don’t really care,” he says
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April 23, 2009
The Goldman Environmental Prize 2009
Attending the Goldman Environmental Prize 2009 ceremony on April 20th in San Francisco—the world’s largest prize honoring grassroots environmentalists, now in its 20th year—was exhilarating. The awards extol recipients from the world’s six inhabited continental regions, who have demonstrated that personal endurance, passion, dedication to understanding an environmental problem, and leadership can effect positive and [...]
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March 27, 2009
BRANDS TO WATCH!
Brand Packaging
Berkeley, Calif.-based Addis Creson developed a bold brand identity for the concept, and it was translated by Brooklyn, N.Y.-based Landers Miller across every touchpoint: the web site, collateral, store interior graphics and signage and, of course, the packaging, where a color-coded system helped parents navigate the age-group-specific selections and details like a custom die-cut window (revealing fun-shaped sandwiches) offered kids an unexpected thrill.
