Steven Addis Describes How Profound Shifts in Consumer Expectations Mandate New Business Rules

Co-Host Brad Forsythe of The Advertising Show interviews Steven Addis, CEO of Addis Creson.

Sponsored by Advertising Age Magazine, The Advertising Show is America's only globally distributed weekly program focusing on marketing, advertising, branding, and media. The show provides contemporary marketing advice in an informative and entertaining presentation. As advertising professionals, co-hosts Ray Schilens and Brad Forsythe and their guest help guide listeners to make more informed and accurate decisions for their business.

Source: www.theadvertisingshow.com

Click here to listen: Advertising Show 10/14/2007 (mp3)